Now That’s Better
Musings about startups, branding, and other things that inspire.

Ros Rants…about The Best Chocolate Chip Cookie!
I have 4 best chocolate chip cookie recipes that I love. I reach for each one for different occasions.

Here’s Why I’m Not Confident.
First off, full disclosure: contrary to what the length of this blog post would have you believe, confidence is not something I spend a whole lot of time thinking about. But, you ever have that experience where a subject isn’t terribly important to you, but it keeps...

2019 Recap
It’s time for my annual blog update. Honestly, I wish I were a more frequent blogger (New Year’s resolution, perhaps?), but I’ve been MIA for good reasons. 2019 has been a year for the books (speaking of books, if you make it to the end, let me know what you think...

The Best Advice I’m Taking Into the New Year
Happy New Year! It’s that time of year where we begin reflecting on old habits we want to ditch for the new year and since I'm participating in Dry January IRL, I decided to switch it up a bit on the blog and post about the positive things I want to bring into the new...



On Theranos, Valuation Zero and The Lies I Told Myself When My Startup Failed
I loved the Theranos story as soon as I discovered it. I love the product, the mission, the possibility and the ambition of daring to change the way something is done in healthcare. Healthcare, y’all. This is big and this is bold, so naturally, I rooted for the...